Primarily, this documentary will be aimed at the general wide community. As the concept is one that is broad in nature, it seeks to aim and share messages at all different age groups.
Community engagement will be developed through its 2.0 web platform and also via social media. Social media has provided ample opportunities and different approaches for documentary filmmakers and user experience designers that enable for community members to examine and discuss issues and ideas pertaining to their interests far more than ever before. Ideas and discussions can reach people far more than that of people within the same room and space – now enabled through the removal of location barriers – and are now allowing people access to other people and ideas across the world.
Therefore, the content submitted will be able to be shared across social media platforms in order to create a more engaging discussion about the concept and the concept shown on the platform.